Used to download movies to see the users, the latest face "Duandun" crisis: "BT China" in jail, long a bird to be transformed, and is vividly called "eMule" the VeryCD suddenly could not open the ... ...
The site is closed first, because they do not have administrative permission, further view, they are more widespread piracy was criticized by the industry. Industry to a large number of these free BT web site traffic as "industrial waste", because all of their content direct to steal from.
With the resurgence of the copyright for their rights awareness and increasingly stringent government regulation, BT and other video sharing download model found to depend on the policy gap "gray space" growth plan be completely aborted. After continuing this year, industry-wide anti-piracy activities, BT industry has been severe standards in governance is an inevitable trend.
From a positive sense, "BT-China" closure, greatly encouraged by the insistence on the legitimate operation of the video film and television drama website. Watch for music, for example, nearly a week, traffic and the number of registered users has increased dramatically.
There is no free lunch, low-cost model will ultimately decline piracy, we would have expected this. From its inception, the music network on the stick Genuine line of royalty and the overall operating costs of the 1 / 3 or more, sometimes a single TV show put on over 1 million yuan of copyright over. But then the difficulties we have not given up because of short-term interests of the genuine strategy, because the video sites around the copyright issue is the key to success.
China are pirated lessons, but on the international market we learn from. Hulu website leading U.S. network TV advertising revenue in the first half of this year about 75 million U.S. dollars, accounting for U.S. video ad market share of nearly 20%, while the flow rate is almost 10 times the Youtube site of its still huge loss. Analysis pointed out, Hulu share of advertising revenue share is much higher than the user, which indicates that advertisers are increasingly alienated from the user original content-based video sharing websites, instead of genuine popular online video platform. Hulu's success in the United States, is considered the traditional date, television, film industry to the Internet, the most successful case of integration.
Domestic video sites have been exploring their own profit model, both the video sharing or video search, so far have not been widely recognized. Recent years, the continuous video site copyright dispute has even pushed the air waves, the determination of reasonable profit model becomes more important. Hulu is actually a successful example for reference. Adhere to genuine advertising strategy to attract more precise, is the road to profitability. Despite the huge flow of the Youtube, but the content quality are not guaranteed to advertisers who are willing to vote in such a website? Not to mention those pirated site. For advertisers terms, BT only the value of the site traffic, BT site CPM advertising (cost per thousand impressions) or even much lower than market pricing spam traffic.
Video site not only profitable power, more regulatory pressure. This year, the domestic video sites lawsuits continue, the government's attention and supervision, in some insist on legitimate websites, driven by the video industry in China will be more robust. I believe no one pirated video sites can be successful in the market.
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